Precious Deborah

Precious Deborah

Certified Shopify Expert & E-commerce Specialist

About Me

Shopify Expert with a passion for creating high-converting e-commerce experiences

I'm a certified Shopify Expert with over 5 years of experience helping e-commerce businesses launch, scale, and succeed. From full-store setups to custom Liquid coding, my focus is always on creating high-performing, conversion-optimized experiences.

My approach combines technical expertise with a deep understanding of e-commerce best practices. I work closely with clients to understand their unique needs and deliver solutions that drive real business results.

Experience

5+ years in Shopify development

Skills

Store setup, theme customization, CRO, app integration

Tech Stack

Liquid, HTML/CSS, JavaScript, SEO tools

Shopify Partner
Google Analytics Certified
Shopify Theme Development
E-commerce Optimization

Services

Comprehensive Shopify solutions to help your business grow

Store Setup & Redesign
Complete Shopify store setup or redesign of existing stores

From scratch setup to full redesigns, I'll create a store that reflects your brand and converts visitors.

Theme Customization
Custom Liquid, HTML, CSS, and JavaScript development

Tailored theme modifications to create unique, on-brand experiences that stand out from templates.

Product Management
Product upload, collection organization, and variant setup

Structured product catalogs with optimized descriptions, images, and organized collections.

Conversion Optimization
CRO strategies to increase sales and average order value

Data-driven improvements to checkout flow, product pages, and overall user experience.

App Integration
Seamless integration of third-party apps and custom solutions

Strategic app selection and implementation to extend your store's functionality.

Shopify SEO
On-page optimization for better search visibility

Technical SEO implementation to help your store rank higher and attract more organic traffic.

Portfolio

Featured client projects and success stories

Windsor Store Redesign
Windsor Store Redesign
Fashion e-commerce website with optimized user experience

Challenge

The client needed a modern, responsive design that showcased their fashion products and special collections effectively.

Solution

Implemented a custom theme with dynamic content sections, optimized product galleries, and mobile-first design.

Result

35% increase in mobile conversion rate and 22% higher average order value.

Stanley 1913 Store Enhancement
Stanley 1913 Store Enhancement
Premium product showcase with advanced filtering

Challenge

The brand needed to highlight their premium products while maintaining fast load times and seamless checkout.

Solution

Developed custom product templates, enhanced product filtering, and optimized image loading for performance.

Result

40% improvement in page load speed and 28% increase in product page engagement.

Owala Life Store Development
Owala Life Store Development
Clean, minimalist design for water bottle brand

Challenge

New brand needed a distinctive e-commerce presence that reflected their clean, modern aesthetic.

Solution

Created a custom Shopify store with minimalist design, custom product pages, and streamlined checkout.

Result

Successful launch with 25% higher conversion rate than industry average for new stores.

Portland Leather Goods
Portland Leather Goods
Artisan leather products with custom product builder

Challenge

Artisan leather company needed to showcase handcrafted quality while offering product customization.

Solution

Implemented custom product builder, enhanced product photography display, and storytelling elements throughout the site.

Result

45% increase in average order value and 30% higher customer retention rate.

Results

Real metrics and improvements from client projects

Sales Dashboard
Daily Sales Performance
Total Sales$48,490.76
Growth+11%
Conversion Rate2.77%

Optimized store design and checkout flow resulting in significant daily revenue and improved conversion rates.

SEO Improvement
SEO Performance
Site Health83% → 95%
Credibility93% → 100%
Markup66% → 100%

Technical SEO improvements resulting in better search visibility, reduced errors, and improved site performance.

Revenue Growth
Long-term Growth
Total Revenue$2.18M+
Daily Growth+5.28%
Growth Period2017-2020

Sustained e-commerce growth strategy implementation resulting in consistent revenue increases over multiple years.

Testimonials

What my clients say about working with me

"

Precious transformed our online store completely. The new design not only looks amazing but has significantly improved our conversion rates. Her expertise in Shopify is unmatched!

Sarah Johnson
Fashion Forward Boutique
"

Working with Precious was a game-changer for our business. She understood our needs perfectly and delivered a store that exceeded our expectations. The attention to detail was impressive.

Michael Chen
Eco Home Goods
"

The optimization work Precious did on our store had an immediate impact on our sales. Our page speed improved dramatically and customers are completing purchases at a much higher rate.

Jessica Williams
Glow Beauty Co.
"

Precious is not just a developer but a strategic partner. She provided valuable insights that helped us make better decisions for our e-commerce business. Highly recommended!

David Thompson
Artisan Subscription Box

Client Reviews

Verified ratings and feedback from clients

Upwork

Precious was incredibly responsive and professional. She understood exactly what our brand needed and delivered a beautiful, high-converting store that exceeded our expectations.

Emma Roberts
March 15, 2023
Fiverr

The store optimization Precious implemented increased our conversion rate by 40% in just two weeks. Her expertise in Shopify is truly exceptional.

James Wilson
January 22, 2023
Shopify Partners

Working with Precious was a pleasure. She communicated clearly throughout the project and delivered ahead of schedule. Our new store looks amazing and performs even better.

Sophia Chen
April 3, 2023
LinkedIn

Precious helped us migrate from WooCommerce to Shopify, and the process was seamless. Our new store is faster, easier to manage, and our sales have increased significantly.

Daniel Brown
February 10, 2023
Upwork

The custom theme Precious created for our jewelry store perfectly captures our brand essence. The attention to detail and user experience considerations are outstanding.

Olivia Martinez
May 18, 2023
Shopify Partners

Precious is our go-to Shopify expert. She's helped us with multiple projects over the past year, and each time she delivers exceptional quality and value.

Thomas Jackson
June 7, 2023

Client Communication

Examples of how I communicate with clients to ensure project success

Initial Project Consultation
C

Hi Precious, I need help with my Shopify store. It's not converting well and the design looks outdated.

10:15 AM

Hello! I'd be happy to help improve your store's conversion rate and design. Could you share your store URL so I can take a look and provide some initial thoughts?

10:18 AM

PD
C

Sure, it's mystore.com. Our main issues are slow loading times and a confusing checkout process.

10:22 AM

Thank you for sharing. I've taken a look at your store and identified several opportunities for improvement. The current theme is quite heavy which is affecting load times, and I see some UX issues in the checkout flow that could be causing abandonment.

10:35 AM

PD

I'd recommend a performance optimization plan focusing on image compression, theme code cleanup, and a streamlined checkout experience. Would you like me to prepare a detailed proposal with timeline and pricing?

10:37 AM

PD
C

That sounds great! Yes, please send over a proposal. How soon could you start if we decide to move forward?

10:40 AM

I could begin work within 3-5 business days after approval. I'll send the detailed proposal by end of day tomorrow, including a phased approach so you can see improvements quickly while we work on the larger changes.

10:42 AM

PD
Project Progress Update

Hi Sarah, I wanted to provide an update on the theme customization project. I've completed the homepage and product page redesigns as discussed, and I've uploaded them to the development store for your review.

2:05 PM

PD
C

Thanks for the update! I'll take a look right away. How are we doing on the timeline?

2:10 PM

We're right on schedule. The collection pages will be completed by Friday, and then we'll move on to the checkout optimization next week as planned.

2:12 PM

PD

I've also identified an opportunity to improve your product filtering that wasn't in our original scope. It would make it easier for customers to find products and potentially increase conversions. Would you like me to include a proposal for this in my next update?

2:14 PM

PD
C

The redesigns look fantastic! Much cleaner and more modern than our old site. And yes, I'd be interested in hearing more about the product filtering improvements.

2:25 PM

Great! I'm glad you like the redesigns. I'll prepare information about the filtering improvements for our call tomorrow. Is there anything specific about the current designs you'd like me to adjust before I move on to the collection pages?

2:28 PM

PD
C

Everything looks good to me! Looking forward to our call tomorrow.

2:30 PM

Shopify Expertise

My experience with Shopify dashboards and admin interfaces

Shopify Admin Dashboard
Shopify Admin Dashboard
Expert-level proficiency with the Shopify admin interface
  • Order management and fulfillment optimization
  • Inventory tracking and management
  • Sales analytics and reporting
  • Customer data management and segmentation
  • Discount and promotion setup
Analytics & Reporting
Analytics & Reporting
Data-driven approach to store optimization
  • Conversion funnel analysis and optimization
  • Traffic source analysis and channel optimization
  • Customer behavior insights
  • A/B testing implementation and analysis
  • Custom report creation for business insights
Theme Development
Theme Development
Custom theme development and modification
  • Liquid template customization
  • Responsive design implementation
  • Custom section and block creation
  • Theme settings configuration
  • Performance optimization for fast loading
App Integration
App Integration
Strategic app selection and implementation
  • Third-party app evaluation and selection
  • App integration and configuration
  • Custom app development when needed
  • App conflict resolution and troubleshooting
  • Performance monitoring of installed apps

Certifications

Professional qualifications and credentials

Shopify Partner Badge
Shopify Partner

Certified Shopify Partner with expertise in store development and optimization

Google Analytics Certification
Google Analytics

Advanced certification in e-commerce tracking, conversion optimization, and data analysis

Shopify Theme Development
Theme Development

Expert-level certification in Shopify theme development, customization, and optimization

Get in Touch

Ready to transform your e-commerce business? Let's talk!

Contact Information

Based in West Africa
Available for freelance projects

Or contact me directly at preciousdeborah69@gmail.com or via WhatsApp